I'm a Product Designer, Interaction Designer and UX Researcher focused on creating end-to-end digital experiences. From research and usability insights to interaction design and final interfaces, I design products that are intuitive, meaningful and built around real user needs.

I also use AI tools as part of my design workflow to explore, iterate and work more efficiently.

Based in Dublin, working across AI-driven and traditional interfaces. My approach is unglamorous on purpose: find where people hesitate, understand why, then remove the reason.

Research first, structure second, surface last. I like systems. I like when a screen stops needing an explanation.

UX & Product Design

Turning ambiguous problems into clear, structured interfaces — from early discovery through to the interactions people actually touch.

Design Systems

The infrastructure that makes good design repeatable: components, tokens, and documentation that survives contact with a real team.

Research & Testing

Watching real people use the thing, then fixing what actually broke — not what we assumed would.

AI-Assisted Workflows

Using AI where it genuinely helps — drafting, synthesis, exploration — while the decisions stay with a person who can defend them.